Hailing from premium tea-growing regions like China’s Anji—top origins for high-quality matcha—this powder is rich in tea polyphenols (≥30%), theanine and chlorophyll. It acts as a natural antioxidant (for food preservation) and a soothing, skin-friendly ingredient (for cosmetics), making it widely used in snacks, beverages, pastries, and skincare products. European food brands use it to add fresh flavor to baked goods, while Korean cosmetics incorporate it into calming masks.
Global demand for matcha grows 8% annually, driven by the rising trend of healthy light diets; high-end premium matcha sees particularly strong growth in the new tea and baking tracks, thanks to its unique flavor and functional properties.